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<Freeletics campaigns>

art direction work for Freeletcis marketing campaigns

2023 new year campaign | #quitquitting

Becoming strong doesn’t come for free. But it’s easier than you think.

If being strong is your goal this year, join us. This time you follow through.

Start what you'll finish, and quit quitting.

Fnatic x Freeletics | The Extra Mile

Freeletics x Fnatic brand awareness campaign. The collaboration aims to improve the performance of gamers by implementing Freeletics’ proven training methods, while showing that esports has become much, much more than the tired clichés of playing computer games all day.

Never Settle | Freeletics brand awareness campaign

"Never Settle" is more than a motivational mantra. It’s a promise to never give up, to never let yourself get comfortable, and to always push for more. What does "Never Settle" mean to you?

Freeletics 2022 Q1 |

step into your power

Here’s to all our Free Athletes out there, those who’ve been with us for a long time or have only just joined. We’re here to help you on your mission, to become stronger, or faster, or fitter. We’re here to help you step into your power.

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© 2023 by Lixing Yang

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