what is STÆDIUM?
STÆDIUM merges functional strength training with a gaming experience to create a truly unique workout experience.
By combining high-end equipment and AI-powered tracking software, it redefines workout as a chore and brings excitement and motivation to it.
logo
A subjective deconstruction
of the ash letter
Æ to reassemble
it in a new way.
color
The Color Palette's mission is to convey
the innovation
and uniqueness of the product.
That's why we chose bold, distinguished colors.
photography
Our models need to be as diverse as possible.
Faces should be expressive and powerful to convey strong and intense moods.
We use light effects to add a sense of energy and movement to our casting.
They enhance emotional aspects
and intensify facial expressions as fierceness, strength and vitality.
layout
off space.
mosaic.
wild typography.
STÆDIUM branding
My art direction work for building STÆDIUM's brand.
Including logo, font, color, shape, photography, product packaging, game visual, UI, social media.
this is STÆDIUM.
product packaging
the packaging of STÆDIUM mat, weights and docking station assemble together a complete packaging design set.
game visual
the STÆDIUM game visual design is heavily influenced by the branding, i.g. the color, font, typography, layout, shapes.
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