Lixing Yang is a Germany-based Creative Director, Multidisciplinary Visual Designer & Artist. His work spans branding, creative direction, digital art, 3D visuals, music videos, game art, and graphic design. Known for a bold and distinctive aesthetic, he brings together creative leadership and refined visual craft, merging artistic innovation with each project’s unique vision to deliver work that is both cutting-edge and tailored.

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Over the years, Lixing has combined creative leadership with strong craft in global campaigns for clients such as Nike, Freeletics, TikTok, ECCO, Chrono24, and Riot Games, and international music labels and artists including 88rising and Akini Jing. His creative work has been featured in global brand campaigns and cultural exhibitions across Europe, China, and the U.S.

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Beyond visual craft, Lixing brings expertise in brand marketing and campaign strategy, leading multi-channel activations across UA, CRM, social media, and OOH. With 8+ years of experience shaping global campaigns, content strategy, and positioning—including subscription-based SaaS and B2B—he translates creative direction into measurable brand impact and revenue growth.

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Rooted in Chinese aesthetics yet shaped by global experience, his style is defined by poetic language, fluid composition, and symbolic depth. He sees creativity as a fusion of cultures and disciplines—transforming identity and narrative into distinct visual experiences.

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Lixing holds degrees from Tongji University and Köln International School of Design. Based in Munich, he works as Senior Art Director at Freeletics and is the Founder and Creative Director of Yixing Studio, a creative practice he started in China that bridges artistic vision with commercial strategy across culture, tech, and media.