Lixing Yang is a Germany-based Creative Director, Multidisciplinary Visual Designer & Artist. His work spans branding, creative direction, digital art, 3D visuals, music videos, game art, and graphic design. Known for a bold and distinctive aesthetic, he brings together creative leadership and refined visual craft, merging artistic innovation with each project’s unique vision to deliver work that is both cutting-edge and tailored.

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Over the years, Lixing has combined creative leadership with strong craft in global campaigns for clients such as Nike, Freeletics, Budweiser, TikTok, ECCO, Chrono24, and Riot Games, and international music labels and artists including 88rising and Akini Jing. His creative work has been featured in global brand campaigns and cultural exhibitions across Europe, China, and the U.S.

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Beyond visual craft, Lixing brings expertise in brand marketing and campaign strategy, leading multi-channel activations across UA, CRM, social media, and OOH. With 8+ years of experience shaping global campaigns, content strategy, and positioning across SaaS, B2B, automotive and lifestyle brands, he translates creative direction into measurable brand impact and revenue growth.

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Rooted in Chinese aesthetics yet shaped by global experience, his style is defined by poetic language, fluid composition, and symbolic depth. He sees creativity as a fusion of cultures and disciplines—transforming identity and narrative into distinct visual experiences.