To celebrate the League of Legends World Championship S10, Nike launched a special collection featuring clothing and a new Blazer sneaker design. Inspired by the digital gaming world, the collection incorporates elements from the game and the slogan "Have a Good Game."

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Alongside the collection, an influencer campaign with the theme "Next Level" (全为更高境界) was created. I designed a series of CGI scenes blending LOL game landscapes and techy, mechanical installations, allowing each influencer to showcase their "next level" attitude, merging the virtual game world with the real-world clothing products. The work was featured at the product launch event in Shanghai.

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Work with IDE Studio.