CHJ Jewellery (潮宏基) is a leading Chinese brand known for combining traditional filigree techniques with modern design. The Huasi Candy series brings a playful, youthful twist to this heritage craft.

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For this promo, I created a Y2K-inspired 3D candy factory, integrating the jewelry into a futuristic, stylized world. I handled all aspects of 3D animation, SFX, and video editing, infusing the piece with my own aesthetic to reimagine the brand through a GenZ lens.
 

Work with IDE Studio.