Under the theme “Resonate with the World (世界与你共振)”, I led the creative direction and developed the full launch campaign visuals by leveraging AIGC tools, including the launch film key visuals and artist materials.

All assets were AI-generated but tightly art-directed to align with Budweiser’s brand and the energy of live music culture, ensuring authenticity and consistency. The project demonstrates a practical integration of AIGC into campaign production with strong creative control.