Freeletics ｜ marketing Campaigns
art direction / project management
This section showcases selected marketing campaigns created for Freeletics, a leading digital fitness brand. Contributing across art direction, project management, and visual execution, I helped bring campaign concepts to life through bold, high-impact visuals tailored to diverse channels. The work reflects a strong alignment with the brand’s energetic identity while exploring fresh visual expressions within an established system.
Freeletics brand awareness campaign｜Never Settle
"Never Settle" is more than a motivational mantra. It’s a promise to never give up, to never let yourself get comfortable, and to always push for more. What does "Never Settle" mean to you?
Fnatic x Freeletics｜The Extra Mile
Freeletics x Fnatic brand awareness campaign. The collaboration aims to improve the performance of gamers by implementing Freeletics’ proven training methods, while showing that esports has become much, much more than the tired clichés of playing computer games all day.
Freeletics 2022 Q1｜step into your power
Here’s to all our Free Athletes out there, those who’ve been with us for a long time or have only just joined. We’re here to help you on your mission, to become stronger, or faster, or fitter. We’re here to help you step into your power.
