STÆDIUM is Freeletics’ “strength gaming” concept that transforms home workouts into an immersive, AI-powered game. Merging functional strength training with high-end equipment and real-time tracking, it redefines fitness by turning effort into excitement.

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Here is my work in developing the brand identity of STÆDIUM — including the logo, visual language, art direction, and key creative assets, along with contributions to photo production and campaign direction to ensure a cohesive and engaging brand presence.