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k-pax |brand animation

3D animation / video editing / graphic design

Created for K-PAX, a rising streetwear brand from China inspired by the cult film K-PAX, this animation tells the story of a K-PAX resident who discovers his own kind on Earth—individuals quietly resisting conformity in a society built on collectiveness.

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I led the entire visual direction of the film and and the accompanying marketing promotion assets—from concept and storyboard development to 3D scene creation and animation. Through a surreal and atmospheric visual style, the film brings to life the magnetic connection between the K-star and Earth, positioning the brand within a narrative of individuality and rebellion.

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© 2023 by Lixing Yang

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